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MDM for Life Sciences

Trusted master data management for pharmaceutical, biotech, and medical device companies — enabling accurate HCP/HCO data, streamlined commercial operations, and regulatory compliance.

The Data Challenge in MDM for Life Sciences

Life sciences companies face some of the most demanding master data challenges of any industry. Fragmented HCP and HCO data across CRM, ERP, sampling, and medical affairs systems creates compliance risk, undermines commercial effectiveness, and costs millions in wasted effort.

Datagist's life sciences practice brings deep domain expertise in HCP/HCO data management, Reltio's pre-built life sciences data model, and proven integration patterns with Veeva, Salesforce, SAP, and specialty pharma platforms.

HCP Master Data
HCO Master Data
Affiliation Management
Compliance & FCPA

Industry Impact

HCP Records Managed10M+
Pharma Clients Served12+
Avg. HCO Match Accuracy98.1%
Compliance Rate100%

What We Deliver

Domain-specific MDM capabilities built for the unique challenges of your industry.

HCP Master Data

Build and maintain a golden record for every healthcare professional across all touchpoints and geographies.

HCO Master Data

Unified hospital, clinic, and health system records with full affiliation hierarchies and relationship mapping.

Affiliation Management

Map and maintain complex HCP-HCO relationships, group practices, and institutional hierarchies.

Compliance & FCPA

Ensure data accuracy for aggregate spend reporting, sunshine act compliance, and anti-bribery controls.

Commercial Operations

Empower field teams with accurate, up-to-date HCP data in Veeva CRM, Salesforce, and rep tools.

Clinical Data

Master data management for clinical trial sites, investigators, and patient data domains.

How We Engage

A structured, proven approach tailored to the realities of your industry.

01

HCP/HCO Assessment

Audit all sources of HCP and HCO data, identify duplicates, and assess current data quality across commercial, medical, and compliance systems.

Source AuditDuplicate AnalysisQuality Assessment
02

Data Model Design

Configure Reltio's life sciences data model for your specific entity types, attributes, and affiliation structures.

Entity ModelingAffiliation DesignAttribute Dictionary
03

Source Integration

Integrate Veeva CRM, Salesforce, SAP, specialty data providers (IQVIA, Definitive Healthcare), and internal systems.

Veeva IntegrationData Provider FeedsERP Sync
04

Matching & Deduplication

Tune HCP/HCO matching rules to achieve industry-leading accuracy across diverse data sources with varying data quality.

Matching RulesSurvivorship ConfigQuality Tuning
05

Compliance Enablement

Configure audit trails, data lineage, and reporting to support aggregate spend, sunshine act, and FCPA compliance.

Audit ConfigCompliance ReportsLineage Tracking

The Results You Can Expect

Tangible business outcomes that Datagist clients in your industry have achieved.

Commercial Accuracy

Field teams always have accurate, current HCP data — improving targeting, engagement, and sample compliance.

Reduced Compliance Risk

Accurate aggregate spend data reduces the risk of sunshine act violations and regulatory penalties.

Lower Data Costs

Eliminate redundant data provider subscriptions and reduce the cost of manual data maintenance.

Better Analytics

Clean, unified HCP/HCO data powers more accurate commercial analytics and territory planning.

Cross-Functional Alignment

One master HCP/HCO record trusted by commercial, medical affairs, compliance, and finance.

Faster Launches

Accurate territory and targeting data accelerates new product launch readiness.

Industry Questions Answered

Yes — Reltio has a purpose-built life sciences data model with HCP, HCO, affiliation, and license entity types pre-configured. This significantly accelerates implementation for pharma and biotech companies.

Absolutely. We have deep experience integrating Reltio with Veeva CRM, Veeva Network, and Veeva Vault for bidirectional HCP/HCO data synchronization.

We integrate Reltio with IQVIA OneKey, Definitive Healthcare, and other specialty data providers as reference sources that feed the matching and survivorship process.

Yes — Reltio is designed for global deployments with multi-language support, country-specific attribute handling, and compliance with local data privacy regulations.

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Ready to Transform Your Data?

Schedule a free consultation and let's discuss your specific industry data challenges.